Adele and Edoardo Fendi created the fashion house, Fendi, in Rome in 1925. The brand began by making leather goods, which they're still famous for today. the signature double "F" motif, which actually stands for Fun Furs, was created during Karl Lagerfeld's tenure as creative director. During the 1980s the brand explode into boutiques all over the world. Around 10 years later, the famous Fendi baguette, was created by Silvia Venturini Fendi.